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Utility brands can struggle with the task of minimizing customer disaffection sometimes caused by pricing and service issues. Strong vehicle graphics using 3M technologies can help as part of a clear and explanatory communication plan.

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The Boral Group takes its new –‘One Boral’ brand positioning to the Australian market through its dramatic, fresh, eye-catching truck fleet livery.

The Boral Group, one of the most recognised building and construction brands in Australia, decided to reposition and refresh its brand across all group businesses acquired internationally through acquisition and joint venture. The new ‘One Boral’ initiative has been most effectively communicated through its dramatic and impactful new brand livery with 3M specified material solutions, which appears on the sides of all of its heavy duty trucks.