3M material solutions can help rail, aviation, ferry and bus brands communicate new franchises, services and routes. They also protect their brand from the hardwearing nature of the sector – from petrol and diesel pollution, to dirt build up, criminal damage and graffiti.
Stadtler Bussnang have invested in a new environmental graphics project for the interiors of over 700 on board toilets on their SBB Dosto IC2000 and ICN railway carriage fleets. Recognising that their travelling customers comfort and convenience is an important part of positive brand perception, the toilet project considered many aspects, from hygiene and equipment reliability to visual aesthetics. Working with 3M in Zurich, a series of graphic designs were chosen for wrapping the interior walls, cubicles and units inside the toilets to convey a more pleasant experience.
Users of the ‘J Line’ of the Transilien commuter trains can travel with Monet, Pissarro, Sisley and other immortal names of the Impressionist movement following the alliance between SNCF and the Musee D’Orsay to decorate train interiors with beautiful artistic graphics of famous works.
An ÖBB Jubilee Railjet Train, made by Siemens and part of the Austrian Railways fleet, was uniquely liveried as part of the 175th anniversary celebrations of the company, with the longest-ever version of the Austrian Flag created, using 3M Brand Solutions.
3M™ Scotchcal™ Graphic Film has recently been used by Transport for London to improve the visitor experience and appearance of Victoria Coach Station using images of iconic sights found in the UK capital.