Modular Lighting, an expert in lighting systems, wanted to turn the spotlight on itself in a striking manner during the exposition 'Interieur 08' in Kortrijk Xpo.
For this reason it chose to also participate in the exclusive sister event ‘Offsite’. This consisted of transforming a ramshackle textile laundry in Kortrijk into a luxurious restaurant, a cosy bar and similar lounge.
In order to emphasise the exclusive character exclusive ideas for the interior were sought. One of these was to cover some of the brick walls with a digitally printed foil. The rough background ensured a nice visual effect instead of a lick of paint: the concept was approved and ensured that the stand of Modular Lighting was really standing out!
This sister event scored a bull's eye considering the fact that 5000 people visited 'Offsite'.