McDonald’s, main sponsor of the European Championship 2008
The European Championship took place in Austria in 2008. A very good opportunity
for Brand Owners to make an advertisement for their products and build up image.
McDonald’s was one of the main sponsor of the European Championship 2008 and
besides a lot different advertising campaigns they decided to brand one A321-100
airplane. Fans who came to Vienna from different destinations have had the
opportunity to see the fantastic McDonald’s image.
The product which was used for the application was 3M™ Scotchcal™ Aircraft
Marking Film VS 7704. A quantity of 262 m² 3M film was needed to product the full
color graphic and it took 150 hours for the application by the 3M authorized and
trained people from Austrian Airlines.