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Corporate branded signs with the Telefónica’s logo in Spain

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Telefónica is a leading private company in the global telecommunications market, with headquarters in Spain. Recently, Telefonica Group has built the District C site, the new Telefónica’s central headquarters.

In order to identify District C quickly as the new Telefonica headquarters, it was decided to use corporate branded signs with the Telefónica’s logo. The branding of the entire complex will be achieved with 5 signs.

Due to the architectural singularity of the building, built with glass facades, it was not possible to build the signs with letter shape using an aluminum front face as it was very heavy to hold to the glass. Besides this it would have had a poor looking at night as they would have had to be illuminated with external light projectors.

With 3M technical support and advice, a solution has been provided using different films, resulting into a metallic look during day and white look at night with transmitted light.