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Rear window projection at T-Mobile shops in the Netherlands

TMobile Research commissioned by 3M and POPAI, the global association for point-of-sale marketing, demonstrates the effectiveness of back-projecting dynamic promotional messages onto shop windows using Vikuiti™ Rear Projection Film from 3M.

This research, conducted in two T-Mobile shops ( Zoetemeer and Utrecht branches), demonstrates convincingly that in-window advertising and promotion is more than just window-dressing – its messages really get through and actually bring in business. Vikuiti Rear Projection Film helps retailers to turn passers by into shoppers.

“Despite the fact that Vikuiti Rear Projection Film didn't bring a significant change in sales over the period of a week, which was expected, the solution drew enormous attention to our shops with passers by and shoppers mentioning that it modernised T-Mobile’s image. Vikuiti screens really contribute to the ‘experience’ of shopping in T-Mobile outlets and we now have five shops in The Netherlands with Vikuiti Rear Projection Film installed.”

Eefje Vogelaar, Content Manager