Whilst working with 3M solutions, financial brands focus their brand-building activities on their retail branch network, at their ATM’s, travel terminals and through event sponsorship.
With the advent of the so-called “multi-channel” service bank
branches are becoming less visited. In addition, it appears that the customer
loyalty towards their bank barely longer exists.
In 2008 new company Alior Bank entered the Polish banking
industry. An effective and integrated marketing and visual
communication campaign contributed to a huge success for the new brand.
BES Group of Portugal, with bank branches across the world from south america and africa to western Europe, have had a long and successful relationship with 3M in Lisbon using high performance 3M Scotchcal translucent graphic films and 3M Panaflex 945 series flexible substrate.
Commercial International Bank of Egypt has taken the decision to refurbish the interior ‘look and feel’ of its retail bank branches incorporating the use of several 3M Architectural Markets material solutions for interior walls, glazing and other surfaces thereby minimising infrastructural upheaval and minimising waste.
The new customer experience project from Turkey’s Deniz Bank, named ‘AcikDeniz’ focusses on the creation of a series of conceptual interactive ‘self-service’ walls utilising top quality architectural finishes from the 3M™ DI-NOC™ range.
Emirates Bank and National Bank of Dubai recently merged their financial operations in the United Arab Emirates leading to a decision to develop a fresh new visual identity with 3M brand solutions.
KASB Group, a leading Pakistani bank with over fifty years of experience, have rebranded all aspects of their visual identity across their network of retail branches and offices using warranted durable and lasting translucent and diffuse films and signface materials from 3M.
Millenium BCP in both Portugal and Poland has been specifying 3M Brand solutions for its sign identity for several years, but only recently has needed to ask 3M to support its drive for improved visual consistency and quality to elevate its identity and ensure the correct materials are used by approved signmakers.
Ratanakar Bank, operating out of Mumbai, in India, and with an extensive retail branch and ATM banking network, decided to review their exterior visual identity with fresh ’24 hour’ signage, and, at the same time, to embark on a strong in-branch communication programme covering a wide range of services offered. To deliver this project, across their network, the Bank selected the 3M Brand Owner Services team in Bangalore.
United Bank Limited (UBL) has a strong and successful history of over 50 years and a branch network of over 1300 across Pakistan, this bank has been leading the industry with innovative products and means of advertising them. One such creative initiative was to brand branch windows with product messages and graphics. Recognising this opportunity, UBL worked with 3M to choose appropriate graphic materials to implement various tactical promotional objectives.