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Branding Solutions

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Banks, Finance and Insurance

Whilst working with 3M solutions, financial brands focus their brand-building activities on their retail branch network, at their ATM’s, travel terminals and through event sponsorship.

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ABN Amro chooses DI-NOC™ Architectural Finishes for restyling of its bankshops

With the advent of the so-called “multi-channel” service bank branches are becoming less visited. In addition, it appears that the customer loyalty towards their bank barely longer exists.

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ABN Amro, sponsor at Volvo Ocean Race

Their building situated directly beside the ring road accentuates this sponsorship through an extra-large full color graphic.

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Alior Bank successfully enters Polish market

In 2008 new company Alior Bank entered the Polish banking industry. An effective and integrated marketing and visual communication campaign contributed to a huge success for the new brand.

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Colseguros Insurance of Colombia rebrand with 3M solutions to Allianz.

Colseguros has a long history in Colombia since its founding 130 years ago. More recently, in 1999, the well known regional insurance company began a collaboration with the German global brand, ‘Allianz’, culminating in the 2013 decision to rebrand completely to the Allianz name from ‘Colseguros a Allianz’ with a stronger retail focus.

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Banco Caja Social and Banco Colmena unify their brand with total brand implementation solution from 3M, to become the 4th biggest bank in Colombia.

Two Columbian banks in the same financial group, decided to unify their separate brands under the most well known, Banco Caja, then to change the brand identity across their retail branch network of over 400 sites and 1200 ATM’s, tasking 3M with the project management and implementation of the new image.

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Banco de Bogotá introduces new young and fresh brand image in Colombia.

Banco de Bogota, the second largest bank in Colombia had maintained the same image for almost 25 years without change. Their approaching centenary anniversary, as one of the oldest banks in the country, convinced them to undertake an update.

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Banco Espiritu Santo specifies 3M brand solutions for their identity signage to promote their brand 24/7.

BES Group of Portugal, with bank branches across the world from south america and africa to western Europe, have had a long and successful relationship with 3M in Lisbon using high performance 3M Scotchcal translucent graphic films and 3M Panaflex 945 series flexible substrate.

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Barclays Bikes, using 3M brand solutions, deliver strong awareness for leading global bank sponsor.

Thousands of Barclays Bikes utilising protected and durable graphic branding from 3M help commuters traverse the busy city of London.

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Commercial International Bank refurbish bank branches with four different 3M solutions

Commercial International Bank of Egypt has taken the decision to refurbish the interior ‘look and feel’ of its retail bank branches incorporating the use of several 3M Architectural Markets material solutions for interior walls, glazing and other surfaces thereby minimising infrastructural upheaval and minimising waste.

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Deniz Bank enhance their customer’s experience with 3M™ DI-NOC™ for their new ‘AcikDeniz’ self-service’ project.

The new customer experience project from Turkey’s Deniz Bank, named ‘AcikDeniz’ focusses on the creation of a series of conceptual interactive ‘self-service’ walls utilising top quality architectural finishes from the 3M™ DI-NOC™ range.

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Emirates NBD rebrand their sign identity with 3M solutions following a merger of their respective banks in Dubai.

Emirates Bank and National Bank of Dubai recently merged their financial operations in the United Arab Emirates leading to a decision to develop a fresh new visual identity with 3M brand solutions.

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HSBC brand communication at airports

HSBC, one of the world’s most well-known brands, have recently extended their high profile programme of branding and advertising at airports.

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KASB Group undertake rebranding exercise in home market of Pakistan with 24 hour visual identity across commercial network using translucent and diffuse sign materials from 3M Brand solutions.

KASB Group, a leading Pakistani bank with over fifty years of experience, have rebranded all aspects of their visual identity across their network of retail branches and offices using warranted durable and lasting translucent and diffuse films and signface materials from 3M.

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Millenium BCP Bank identity refresh focuses on strongly enforced specification control and audit surveys all managed through 3M Portugal.

Millenium BCP in both Portugal and Poland has been specifying 3M Brand solutions for its sign identity for several years, but only recently has needed to ask 3M to support its drive for improved visual consistency and quality to elevate its identity and ensure the correct materials are used by approved signmakers.

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Ratnakar Bank of India appoint 3M Brand Owner Services to manage both visual identity and in-branch promotional communications.

Ratanakar Bank, operating out of Mumbai, in India, and with an extensive retail branch and ATM banking network, decided to review their exterior visual identity with fresh ’24 hour’ signage, and, at the same time, to embark on a strong in-branch communication programme covering a wide range of services offered. To deliver this project, across their network, the Bank selected the 3M Brand Owner Services team in Bangalore.

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United Bank Limited, one of the leading banks in Pakistan invests in utilising their branch windows for targeted and effective customer communication

United Bank Limited (UBL) has a strong and successful history of over 50 years and a branch network of over 1300 across Pakistan, this bank has been leading the industry with innovative products and means of advertising them. One such creative initiative was to brand branch windows with product messages and graphics. Recognising this opportunity, UBL worked with 3M to choose appropriate graphic materials to implement various tactical promotional objectives.

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Russia’s Ural Bank rebrand with a radical new visual identity designed by Mildberry using 3M brand solutions.

Ural Bank have recently rebranded all of their company offices and retail branch network to a radical new image, to strengthen their market position in the Russian regions to promote a strong strategy for growth and to more effectively communicate its core values and ways of working. Working closely with brand designers, Mildberry, and brand solutions experts, 3M, a range of high-quality 3M materials enabling a consistent brand image were used nationwide.

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Santander get Energy Efficient

New 3M™ Envision™ Translucent Film Series 3730 helps Santander Bank to get Energy Efficient Branches.