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Grolsch utilises 3M™ Textured Wall for 'Swing Top' Bar at 'de Zwarte Cross' event in the Lowlands Festival in the Netherlands

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Top Dutch Beverage Brand, Grolsch, famed for it's 'Swing Top' bottle design had decided to be a sponsor of the national Lowlands music event in the Netherlands entitled 'de Zwarte Cross', which roughly translated means 'a concert at sea'.

Grolsch Marketers and Designers developed the idea of having a Bar area at the event where the Bar emphasised their 'Swing Top' bottle design, through a series of wall mural graphics onto quite rough surfaces which would normally be a difficult application.

The graphics needed to be very high quality to create a suitable brand environment to drive consumer engagement and promote an atmosphere conducive to increasing brand loyalty developed through various sensual stimuli - visual, taste, touch, smell etc.

After consulting with Blomsma Print & Sign, an approved 3M graphics converter, the Grolsch team sampled and tested the 3M™ Textured Wall Film, capable of being applied onto very rough surfaces both internally or externally, with high quality dpi inkjet image resolution.

"the final result was exactly as we intended; the images on the walls were the finishing touch to the Bar!"

Linda Franse, Designer at Grolsch