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Rebranding of RAC fleet in the United Kingdom


When the RAC re-branded their fleet of patrol vehicles they chose 3M products for eye catching graphics with a high priority on safety. Using a mixture of 3M fluorescent films and opaque films the current RAC branded vans you see on the roads today were created.

“You can’t beat 3M material, particularly fluorescent, for its durability. The colour range available ensures we can meet our safety & branding requirements from a single source, whilst at the same time enjoying 3M’s no quibble warranty. Our patrols are home-based which means that their patrol vehicles are out in all weather 24/7. 3M’s hard wearing graphics need minimal maintenance and refurbishment of the fluorescent material is required only once in a vehicle’s lifetime.”

Roger Walford - Vehicle Development Manager