Paragon, one of the biggest independent commercial laundry companies in the UK, recognise
that large format, full colour fleet graphics and vehicle wraps are one of the fastest growing
forms of out-of-home advertising right now and that such graphics bring maximum visibility and
impact for brands at a cost-effective price.
Paragon have chosen to specify Scotchprint ® Graphics from 3M for extensive use
throughout their Laundry’s large fleet of bespoke vehicles to create a fresh and dazzling effect.
Paragon Laundry is well known for its innovative and eye-catching marketing campaigns. The wide
colour gamut and fine detail rendering of the warranted 3M Graphic Films ensured the finished
results satisfied a demanding brief.
Fleet graphics advertising allows for unlimited levels of creativity, image enhancement,
customisation and personalisation whilst also potentially enhancing a vehicle’s trade-in
value when it is ready to be sold. Vehicle wraps can protect the vehicle’s existing paint
work and be easily removed without causing any damage.