Concentra, the Flemish independent media agency with, amongst others, the 'Gazet Van Antwerpen', 'Het Belang Van Limburg' and 'Metro' in its portfolio, has chosen a clear strategy: to stand out!
The leased vehicles of marketing professionals, journalists, account managers and the pool cars are transformed into uniform white vehicles, in order to increase brand awareness. Everyone should be aware of the presence of the medium concerned! Visibility and recognisability are therefore the key drivers.
The vehicles are purchased in various regular colours but these do not stand out as much. White is however a striking colour for a vehicle and it was therefore decided to wrap all vehicles in white foil. In order to place an emphasis on the medium additional stickers with the brand logo are then placed on this white foil. In this way every vehicle has an identical, striking white colour with the emphasis on the brand logo.