Retro-reflective vehicle graphics for
floral company Blume 2000 in Germany
The German floral company Blume 2000 took advantage of the changed legal conditions to equip
its entire fleet with retro-reflective materials. The 50 trucks of the Blume 2000 fleet now feature
three different advertising themes. In addition to sunflowers, the trucks are also adorned with
tulips and roses.
“We hadn’t changed our old fleet graphics for quite some time. It was therefore time to completely redesign our look. Every day fresh products are delivered to our shops. This means that our vehicles are on the road mostly at night and in the early morning hours. Covering wide areas within Germany, it makes them the ideal advertising medium for our products and services. The new advertising has been received very well by our customers and by our own employees.”