3M uses cookies on this site. This site and 3M selected service providers place cookies, containing text files, on your computer to recognize your computer and:

  • personalize your experience on 3M websites
  • show you ads tailored to your interests
  • collect anonymous statistical information to enhance site functionality and performance.

Learn the benefits of accepting these cookies

You can change your cookie settings at any time by clicking on the Cookie Preferences link at the bottom of the page.

Some opt-outs may fail due to your browser's cookie settings. If you would like to set opt-out preferences using this tool, you must allow third party cookies in your browser settings.

By clicking Accept and Proceed, you confirm your understanding and agreement for cookie settings as indicated on the left.

Accept and Proceed

Skip to Primary Navigation Skip to Site Navigation Skip to Main Content All 3M.com Site Map

Branding Solutions

Your Solutions
Our Case Studies
Customer Service


Emirates NBD rebrand their sign identity with 3M solutions following a merger of their respective banks in Dubai.

Bottom Photo One

Bottom Photo One

Two well known banks both based in Dubai, in the United Arab Emirates took a decision to merge their financial banking operations to compete more effectively in the middle eastern market. A new visual identity was required for the new organisation, following the decision to call the bank ‘Emirates NBD’.

Working closely with the brand, properties and engineering teams at the bank’s head offices in Dubai, the 3M Gulf team discussed all aspects of the new external signage identity which the consumer would come to recognise.

Utilising corporate dark blue with secondary colours of yellow and white, the bank set out to convey a high quality sign image and the bank’s project manager, Mr Sridar, was insistent on selecting materials that would provide not only the exact colour specification but also that could deliver the correct long term durability in a tough climate and environment.

3M, working alongside, local sign manufacturer, Thomas Benette and project management consultancy, Endpoint, recommended a special custom-manufactured graphic film which was signed-off as meeting the brand guidelines. In addition, as there was a desire to have no visible joints in the sign fascia, so a flexible sign substrate would be needed rather than plastic sheet.

3M™ Panaflex™ 945 series was sampled, tested and specified because of its durability and toughness and because it is warranted by 3M against fading and blow out.

To date, the new Emirates NBD Bank has rebranded over 120 retail branches in the Emirates.