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New corporate image at MOL, the Hungarian Oil & Gas Company

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The Hungarian Oil & Gas Company Plc (MOL Rt.) was founded in 1991, and that alone represents a milestone in the history of the Hungarian petroleum industry. It is not only a company that embraces the entire Hungarian petroleum industry, but one that has grown into one of the largest multinational corporations in Central Europe. The Group operates a regional filling station network of over 1,000 sites in 10 countries (in Hungary more than 350 petrol stations belong to the company) and manages 6 brands within their multi-brand strategy.

MOL became a key account for 3M Hungary more than 10 years ago and beyond the products of Commercial Graphics, they are permanent users of 3M Office and Occupational Health and Safety products as well. The continuous business relationship and the professional consultancy offered by 3M contributed to earn trust at MOL decision makers.

Two years ago the oil company decided to change their image. Their agency designed a new look including a special colour need for the petrol stations. 3M was able to take this challenge and the customized colours were produced. The various colours of this high performance permanent translucent film make the totem elements more noticeable and eye-catching.

This is an excellent example of a long-standing successful cooperation and customized solutions.