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3M was chosen by Alior, a new retail Bank in Poland during its tender process to lead their corporate identity project for all new branches from launch in 2008. The Project's scope involved both the external and internal visual identity of the Brand, including internally-illuminated signs, interior decoration and ATM zonal look and feel. Alior was also the first Bank in Poland to use innovative 3M™ Vikuiti ™ rear-projection technology on its external facing windows to communicate with its customers.
3M were employed as consultants to assist in choosing the right material and technology to ensure the best visual effect.
3M was also managing the production and installation of all external and internal elements of the corporate identity
3M were, in fact, coordinating all activities through total supervision of the whole project
Alior's Board of Directors were very appreciative of the high quality of the materials used, the handling of the complexity of the 3M offer and 3M's engagement in the whole process.
3M continues to manage the opening of all new sites three years later.
In 2008 Alior Bank was awarded the "Golden Eagle Award" by the Polish Advertisement Festival for the best new Corporate Identity programme.
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