3M uses cookies on this site. This site and 3M selected service providers place cookies, containing text files, on your computer to recognize your computer and:

  • personalize your experience on 3M websites
  • show you ads tailored to your interests
  • collect anonymous statistical information to enhance site functionality and performance.

Learn the benefits of accepting these cookies

You can change your cookie settings at any time by clicking on the Cookie Preferences link at the bottom of the page.

Some opt-outs may fail due to your browser's cookie settings. If you would like to set opt-out preferences using this tool, you must allow third party cookies in your browser settings.

By clicking Accept and Proceed, you confirm your understanding and agreement for cookie settings as indicated on the left.

Accept and Proceed

Skip to Primary Navigation Skip to Site Navigation Skip to Main Content All 3M.com Site Map

Branding Solutions

Your Solutions
Our Case Studies
Customer Service

Makeover operation for Orange boutiques in France.

Bottom Photo One

Bottom Photo One

Bottom Photo One

Orange boutiques get a striking makeover. Thanks to the black and granulated 3M™ DI-NOC™ architectural finishes, the stores of the telecom operator are given a new lease of life.

With its granulated look that catches the light, 3M™ DI-NOC™ architectural finish reference PS 504, has been initially tested in a Parisian store. The successful trial has led to a larger scale operation that involves already 60 stores across France, out of the total of 350 stores.

This is a great way to reinforce a brand identity!

“Our challenge was to integrate the strong colours of our brand, and especially the black colour, on our furniture. 3M™ DI-NOC™ architectural finishes have been selected for this makeover, with the advantage of a flattering appearance. We had decided to replace base cabinets and sales counters, but full replacement of cash desks was too complex and too expensive. We had already worked with an application company for 3M Window solar control films and when I mentioned my project of a makeover for Orange boutiques, this application company suggested to use 3M™ DI-NOC™ Architectural finishes”

Arnaud Lefèvre, design project manager for Orange Network