Research commissioned by 3M and POPAI, the global association for point-of-sale marketing, demonstrates the effectiveness of back-projecting dynamic promotional messages onto shop windows using Vikuiti™ Rear Projection Film from 3M.
This research, conducted in two T-Mobile shops ( Zoetemeer and Utrecht branches), demonstrates
convincingly that in-window advertising and promotion is more than just window-dressing – its messages
really get through and actually bring in business. Vikuiti Rear Projection Film helps retailers to turn
passers by into shoppers.