3M uses cookies on this site. This site and 3M selected service providers place cookies, containing text files, on your computer to recognize your computer and:

  • personalize your experience on 3M websites
  • show you ads tailored to your interests
  • collect anonymous statistical information to enhance site functionality and performance.

Learn the benefits of accepting these cookies

You can change your cookie settings at any time by clicking on the Cookie Preferences link at the bottom of the page.

Some opt-outs may fail due to your browser's cookie settings. If you would like to set opt-out preferences using this tool, you must allow third party cookies in your browser settings.

By clicking Accept and Proceed, you confirm your understanding and agreement for cookie settings as indicated on the left.

Accept and Proceed

Skip to Primary Navigation Skip to Site Navigation Skip to Main Content All 3M.com Site Map

Branding Solutions

Your Solutions
Our Case Studies
Customer Service

In France, EDF launches new 3M Vikuiti™ Rear Projection Screens in their retail stores.

Bottom Photo One

Following a recommendation from their design agency, Raison Pure 100, EDF selected 3M Vikuiti™ Rear Projection Film for a series of digital signage screens for new interior concept of their retail stores. This new method of in-store communication has met with approval from both employees and customers.

In June 2009, EDF opened the first of a new generation of retail stores in Nice, designed to make customers feel more welcome. With a totally new look, the store looked to differentiate itself from competition through the use of an innovative video projection system focusing on passers-by in addition to existing customers and in-store visitors.

The 3M Vikuiti™ rear projection film was selected as the solution for rear projection in a 3 metre x 2 metre screen format, applied onto a 4 metre x 3 metre glass panel. Short videos are projected non- stop, displaying institutional messages, examples of best practices and promotions on new utility solutions. EDF staff believe that the new 3M Vikuiti™ rear projection film provides a valuable sales tool to assist in customer communications.

The 3M Vikuiti™ Rear Projection Film was initially tested in a key retail store in Paris in early 2008, in a “prototype” store which is being used as a training centre.

“The experiment having been convincing, we have decided to progressively roll out the concept to our network of stores. It will play a key role for their animation and will promote a modern image of our company. We will produce 4 different video programmes per year”

Charles Fouin, national manager for EDF stores’ advertising budget