Coral enhances visual
thrill of sporting action in shop windows
Coral’s objective was to create a dynamic window display that attracts the attention of customers passing
by its shops. Vikuiti Rear Projection Film is currently in action at several branches and applied in 65-inch
16:9 widescreen format directly to the inside surface of the public facing shop windows.
The Vikuiti Rear Projection solution has been successfully integrated with Coral’s Broadcast Information
Display System (BIDS), allowing the stores window marketing to be centrally managed from the
company’s broadcast studio in Barking. Additional valuable capabilities of the system include real-time
updates on events, marketing promotions and special offers. Coral is currently measuring the impact of its
pilot systems on customer flow and turnover.
"Since many of Coral’s products are based on events occurring during the day, presenting product and
marketing information in real time significantly enhances the experience we deliver to our customers.
The visual impact and functional capabilities of Vikuiti Rear Projection Film have proven extremely
important in meeting our goals."