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Coral enhances visual thrill of sporting action in shop windows

Bottom Photo One

Bottom Photo One

Coral’s objective was to create a dynamic window display that attracts the attention of customers passing by its shops. Vikuiti Rear Projection Film is currently in action at several branches and applied in 65-inch 16:9 widescreen format directly to the inside surface of the public facing shop windows.

The Vikuiti Rear Projection solution has been successfully integrated with Coral’s Broadcast Information Display System (BIDS), allowing the stores window marketing to be centrally managed from the company’s broadcast studio in Barking. Additional valuable capabilities of the system include real-time updates on events, marketing promotions and special offers. Coral is currently measuring the impact of its pilot systems on customer flow and turnover.

"Since many of Coral’s products are based on events occurring during the day, presenting product and marketing information in real time significantly enhances the experience we deliver to our customers. The visual impact and functional capabilities of Vikuiti Rear Projection Film have proven extremely important in meeting our goals."

Shaun Giblin, Product Delivery Manager