|
Coral’s objective was to create a dynamic window display that attracts the attention of customers passing
by its shops. Vikuiti Rear Projection Film is currently in action at several branches and applied in 65-inch
16:9 widescreen format directly to the inside surface of the public facing shop windows.
The Vikuiti Rear Projection solution has been successfully integrated with Coral’s Broadcast Information
Display System (BIDS), allowing the stores window marketing to be centrally managed from the
company’s broadcast studio in Barking. Additional valuable capabilities of the system include real-time
updates on events, marketing promotions and special offers. Coral is currently measuring the impact of its
pilot systems on customer flow and turnover.
|
