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ABN Amro, sponsor at Volvo Ocean Race

Bottom Photo One

Bottom Photo One

Bottom Photo One

ABN AMRO is a sponsor at Volvo Ocean Race. Their building situated directly beside the A10 (ring road from Amsterdam) accentuates this sponsorship through an extra-large full color graphic.

Around 1400m2 of 3M™ Perforated Window Marking Film has been printed on a Scotchprint 2000 printer with 3M toners. This film is perforated and does not disturb the visibility from inside to outside.

"Bank had previously a very closed image. From the street, you could not look inwards, you had to ring the bell, and then only were you inside. We want to create more openness and show what we have as services in house. This sounds easier than it is. Ultimately, financial services remain an abstract product. We wanted our branches like “stores” where you can access financial services. A store is, however, open and inviting. The restyling of our offices is therefore fairly substantial."

Gerard Halfweg, Project Manager Concept and Design