The Boral Group takes its new –‘One Boral’ brand positioning to the Australian market through its dramatic, fresh, eye-catching truck fleet livery.

The Boral Group, one of the most recognised building and construction brands in Australia, decided to reposition and refresh its brand across all group businesses acquired internationally through acquisition and joint venture. The new ‘One Boral’ initiative has been most effectively communicated through its dramatic and impactful new brand livery with 3M specified material solutions, which appears on the sides of all of its heavy duty trucks.

BP ‘Better Bathrooms’ programme based on customer experience surveys!

BP Europe, in liaison with consultancy Aecom, implemented a customer survey across their service station and convenience store network to identify customer attitudes towards different branding aspects - from signage and lighting to foods and beverages, to pump dispensers, seating areas and toilet facilities. An important discovery was the perceived lack of attention being given to customer bathrooms and toilets facilities by staff and how this was negatively affecting the whole experience.