3M works with brand owners to enhance brand compliance by delivering innovative corporate identity solutions, locally and globally. We help our customers manage their brands to achieve superior brand reputation and Return on Investment. Brand owners can count on 3M’s market expertise, our global presence and the assurance of quality consistency and service worldwide.
The Boral Group, one of the most recognised building and construction brands in Australia, decided to reposition and refresh its brand across all group businesses acquired internationally through acquisition and joint venture. The new ‘One Boral’ initiative has been most effectively communicated through its dramatic and impactful new brand livery with 3M specified material solutions, which appears on the sides of all of its heavy duty trucks.
BP Europe, in liaison with consultancy Aecom, implemented a customer survey across their service station and convenience store network to identify customer attitudes towards different branding aspects - from signage and lighting to foods and beverages, to pump dispensers, seating areas and toilet facilities. An important discovery was the perceived lack of attention being given to customer bathrooms and toilets facilities by staff and how this was negatively affecting the whole experience.