Simply put, VAS analyzes an image and determines its strengths – and weaknesses. Run any layout, store planogram or package design through VAS and it will map what is most visually impactful. Not happy with the results? Tweak and test until you get the impact you’re looking for.
You only have a few seconds to make an impression on a consumer. Make every second count with VAS. Using algorithms based on thousands of eye tracking studies, VAS functions like eye tracking - only it's quicker, more convenient, and cost effective. VAS analyzes images and generates a heat map showing which elements will grab immediate attention. VAS arms you with the technology to design packaging and advertising that is optimized to catch the eye.
VAS is rooted in 3M's deep understanding of visual science.
VAS at a Glance:
VAS uses proven scientific analysis to show you how small design changes can have a huge, attention-getting impact. And with multiple ways to access the tool, you can easily leverage VAS to help your designs stand out from the clutter.
Fast, convenient and cost effective
Accurately predicts & optimizes visual impact
Multiple access formats (web, mobile, plug-ins and more)