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Simply put, VAS analyzes an image and determines its strengths – and weaknesses. Run any layout, store planogram or package design through VAS and it will map what is most visually impactful. Not happy with the results? Tweak and test until you get the impact you’re looking for.

See VAS in Action »

3M™ Visual Attention Service: Cutting-Edge Heat Map Technology

You only have a few seconds to make an impression on a consumer. Make every second count with VAS. Using algorithms based on thousands of eye tracking studies, VAS functions like eye tracking - only it's quicker, more convenient, and cost effective. VAS analyzes images and generates a heat map showing which elements will grab immediate attention. VAS arms you with the technology to design packaging and advertising that is optimized to catch the eye.

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 What is VAS? What is VAS?

What is VAS?

What is it? How does it work? Why should you use it?

 VAS Shopper Insights VAS Shopper Insights

VAS Shopper Insights

Learn more about using VAS for planograms and packaging.

VAS Science & History

VAS is rooted in 3M's deep understanding of visual science.


VAS at a Glance:

VAS at a Glance:

VAS uses proven scientific analysis to show you how small design changes can have a huge, attention-getting impact. And with multiple ways to access the tool, you can easily leverage VAS to help your designs stand out from the clutter.

  • Fast, convenient and cost effective
  • Accurately predicts & optimizes visual impact
  • Multiple access formats (web, mobile, plug-ins and more)
  • Pricing options to suit your needs
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